“Pairing men with femininity is seen as like an insult, like you’re lowering yourself. Yet women doing masculinity - not an insult to women. I think it’s safe to say that there might even be some fear of the feminine. I’ve heard this phenomenon referred to in some circles as femmephobia. So this aversion to the feminine in marketing and products is one of the outcomes of femmephobia. Another outcome is that anytime someone who is perceived as a man is aligning with anything feminine-y - it is perceived as a direct threat to Mr. Manly Man’s masculinity. You can be aggressive, you can be intolerant, you can be hateful; but don’t dare wear a dress. Or so comes, ‘you’re a fag,’ ‘you’re a pussy,’ and the violence.” - Laci Green